Brands Should Mean Something.
I believe the best brands are more than logos, colors, and campaigns. They have a point of view. A personality. A reason for people to care.
For more than a decade, I’ve helped build brands from the inside out, combining strategy, storytelling, design, and creative direction to turn ideas into brands people remember.
Design, Elevated.
Building brands that look better, sound better, and mean something.
From my parent’s guest bedroom to a $1+ Billion business.
When we launched Manscaped in 2016, sales were slow enough that we considered shutting the business down. I believed we didn't have a product problem, we had a storytelling problem.
I developed and produced a commercial built to get attention and convert. Three days after it launched, we sold through our entire inventory.
That was the turning point.
From there, I led content and creative, helping define the voice, visual identity, campaigns, and storytelling that transformed Manscaped from an unconventional idea into a category-defining global brand valued at $1B+.
Brand & Creative Services
Brand Strategy
Positioning. Messaging. Brand architecture.
Building the foundation that gives your brand a clear point of view, a differentiated position, and a reason to matter.
Brand Identity & Creative Direction
Launches. Rebrands. Growth. Ongoing direction.
Helping ambitious brands launch, evolve, or find their next chapter through hands-on strategic and creative leadership.
Brand Building
Identity. Campaigns. Content. Creative systems.
Turning strategy into a distinct visual world—from brand identity and campaigns to photography, video, digital, and beyond.
Let’s Build Something Great.
Whether you’re building a brand from the ground up, rethinking an existing one, or simply need a fresh perspective, I’d love to hear what you’re working on.
Follow the Journey
MANSCAPED
FRESH CLEAN TEES
DERMACLARA