I build brands people care about.
I combine strategy, creative direction, design, storytelling, and production to build brands people notice, remember, and care about.
Manscaped · Fresh Clean Tees · Dermaclara · Monday Gin · Eternal Life Elixir · XP Skin · Proud American Beverages · Milk Wise · Puradry · Orchyd · Purple Panda
MANSCAPED
From a Guest Bedroom to a Billion-Dollar Brand.
Manscaped started in 2016 with an unconventional idea and a small team working out of my parents’ guest bedroom. As a co-founder, I wore just about every hat imaginable, but quickly found my place shaping the brand, leading creative, and figuring out how to turn a product many initially dismissed as a “gag gift” into something much bigger.
When early sales struggled, I developed and produced a commercial that became a turning point for the business. Within three days of launching, we sold through our entire inventory.
From there, I grew into leading creative and video production, helping define Manscaped’s distinctive voice, visual identity, advertising, content, and storytelling. One of my proudest contributions was coining “Your Balls Will Thank You”, a tagline that took on a life of its own, became synonymous with the brand, and helped drive the awareness and irreverent personality that set Manscaped apart.
What started in my parents’ guest bedroom grew into a billion-dollar+ global brand and helped create an entirely new category in men’s grooming.
The experience shaped how I think about brand building today: the most powerful brands don’t just sell products, they create language, culture, and categories people remember.
Concept to Screen.
I’ve written and produced everything from scrappy, low-budget content to high-production-value national TV spots. No matter the budget, my approach is the same: start with a great idea, tell a compelling story, and create something people remember.
FRESH CLEAN TEES
Fresh Clean Tees brought me in to inject personality into the brand and redefine what it stood for. What followed became the most comprehensive brand transformation I’ve led to date, culminating in a return to the company’s roots and the evolution from Fresh Clean Threads to Fresh Clean Tees.
I’ve reshaped nearly every expression of the brand: from strategy and positioning to a redesigned logo, visual identity, typography, color systems, lifestyle and studio photography, campaigns, and overall creative direction. I’ve also led video creative, concepting, writing, and producing content across Meta and CTV.
The name change to Fresh Clean Tees represents the next chapter: a sharper, more differentiated brand built around one obsession, making the best t-shirts in the world.
Since implementing the new brand and creative direction, new and returning customer acquisition has increased by approximately 35%.
More Than a T-Shirt.
I’ve led video storytelling that goes beyond the product, sharing the people, places, and stories that give the brand meaning. From concept through production, the goal is simple: create something worth watching, not just another ad.
DERMACLARA
Rebuilding a Brand. Transforming the Business.
Dermaclara is a women’s skincare brand specializing in medical-grade silicone patches designed to help hydrate, soften, and improve the appearance of skin through occlusion.
When I joined Dermaclara, the business was generating roughly $2,000 per day and struggling to find its footing. I saw an opportunity to completely rethink how the brand looked, communicated, and showed up in the market.
I led a comprehensive rebrand from the ground up, redefining the visual identity, logo, typography, color system, website, messaging, packaging, photography, video, and overall creative direction.
Following the rebrand, daily revenue grew from roughly $2,000 to more than $30,000, turning a struggling brand into a thriving business.
It reinforced something I’ve believed throughout my career: great creative isn't just about making a brand look better. It can fundamentally change the trajectory of a business.
Skincare, Done Naked.
For Dermaclara, I developed the tagline “This is Skincare Done Naked.”and built a creative platform around a simple idea: effective skincare doesn’t need to be complicated. I brought that idea to life through video, concepting, writing, and producing content that educated, entertained, and helped redefine the brand.