Brands Should Mean Something.
I believe the best brands are more than logos, colors, and campaigns. They have a point of view. A personality. A reason for people to care.
For more than a decade, I’ve helped build brands from the inside out, combining strategy, storytelling, design, and creative direction to turn ideas into brands people remember.
Design, Elevated.
Building brands that look better, sound better, and mean something.
From my parent’s guest bedroom to a $1+ Billion business.
When we launched Manscaped in 2016, sales were slow enough that we considered shutting the business down. I believed we didn't have a product problem, we had a storytelling problem.
I developed and produced a commercial built to get attention and convert. Three days after it launched, we sold through our entire inventory.
That was the turning point.
From there, I led content and creative, helping define the voice, visual identity, campaigns, and storytelling that transformed Manscaped from an unconventional idea into a category-defining global brand valued at $1B+.
Brand & Creative Services
Brand Strategy & Identity
New Brands · Rebrands · Positioning · Messaging · Visual Identity
Building brands from the ground up or transforming existing ones. I develop the strategy, positioning, messaging, logo, typography, color, visual language, and guidelines that create a complete, cohesive brand.
Creative Direction & Campaigns
Campaign Concepts · Art Direction · Photography · Digital · Paid & Social
Taking the brand and bringing it to life. I develop creative concepts and lead execution across campaigns, photography, web, advertising, social, email, and every other customer-facing touchpoint.
Video Production
Concepting · Scriptwriting · Pre-Production · Production · Post
From a scrappy social video to a national TV spot, I take video from initial idea through final delivery, including concepts, scripts, storyboards, casting, locations, production, directing, and post-production.
Fractional Brand & Creative Leadership
Concepting · Scriptwriting · Pre-Production · Production · Post
From a scrappy social video to a national TV spot, I take video from initial idea through final delivery, including concepts, scripts, storyboards, casting, locations, production, directing, and post-production.
Let’s Build Something Great.
Whether you’re building a brand from the ground up, rethinking an existing one, or simply need a fresh perspective, I’d love to hear what you’re working on.
Follow the Journey
MANSCAPED
FRESH CLEAN TEES
DERMACLARA
ETERNAL LIFE ELIXIR
MONDAY GIN
MILKWISE
ORCHYD
PURADRY